MARKETING STRATEGY

Basic Strategy
DUPAS remains constantly involved in bringing new ideas into execution for launching the products and innovative marketing approach. Among these come the persuasion of new markets, new ways of marketing and dedication to consumers interest by using latest marketing tools like electronic and print media, proper display of product range on shelves and merchandising etc.


Hair Saloons and Beauty Parlors
The company regularly conducts Hair Color and Hair Care demos in leading hair saloons and beauty parlors, introducing modern techniques and new fashion trend as well.

Whole-sellers & Retailers
We strive to widespread our activities through incentives to whole-sellers and retailers and give them occasionally very attractive trade offers, trade schemes, discounts and imagine the possibilities of what we can accomplish together.

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